PENGARUH KEDEKATAN EMOSIONAL DAN KOMITMEN TERHADAP LOYALITAS NASABAH PADA BSI KCP 1 ULEE KARENG BANDA ACEH

The Efforts of Islamic Banks to survive in a very competitive market position is maintain customer loyalty. study aims analize the effect emotional closeness and commitment on loyalty with quantitative approach. population were all customers BSI KCP 1 Ulee Kareng Banda Aceh, from which 99 respondens drawn using purposive sampling technique. Data was multiple linear regression that showed have no significant either simultaneously or partially. It hoped can improve good recriprocal relationships customers.